OPPORTUNITY OR DANGER FOR SMALL AND MEDIUM-SIZED ENTERPRISES 99 percent of the companies in Germany are medium-sized enterprises. It is not for nothing that medium-sized companies are also considered the heart of the German economy. The sp…

Digital Brand Transformation A recent study shows that digital brands not only do things differently, but also think completely differently. While traditional brands focus on positioning their brands in the minds of their customers, digita…

WHY COMPANIES WITHOUT CLEAR POSITIONING WILL NOT BE SUCCESSFUL IN THE FUTURE. What is positioning actually? "Positioning in marketing refers to the targeted, planned creation and highlighting of strengths and qualities that clearly and pos…